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Houston electricity deregulation explained

In much of the Houston area, you can choose a retail electric provider while a local utility still delivers power over the poles and wires. Here is what official Texas sources say about how that system began and how it works.

Senate Bill 7 and the 2002 market opening

In 1999, the 76th Texas Legislature passed Senate Bill 7, which restructured the electric utility industry and provided for competition in the retail sale of electricity. The enrolled bill summary on the Texas Legislature’s official site lists an effective date of September 1, 1999.

The Public Utility Regulatory Act, in Utilities Code Chapter 39, states the legislature’s intent to implement on January 1, 2002, a competitive retail electric market that allows each retail customer to choose the customer’s provider of electricity. Section 39.102 says each retail customer in this state shall have customer choice on and after January 1, 2002, except retail customers of electric cooperatives and municipally owned utilities that have not opted for customer choice.

The Public Utility Commission of Texas (PUCT), in its 2003 Report on the Scope of Competition in Electric Markets, states that on January 1, 2002, retail competition began for all customers of investor-owned utilities in the Electric Reliability Council of Texas (ERCOT) region. Before that, most retail customers were served by an investor-owned utility, a cooperative, or a municipally owned utility with an exclusive service area, and very few customers had a choice of companies to supply their power.

See plans available at your address

If your home is in an area open to retail choice, current offers appear on the official enrollment page.

See plans for your address Check if your home qualifies for battery backup

Official Think Energy pages say you can enroll in less than 3 minutes. Opens the official enrollment page in a new tab. Enter your ZIP to see current offers.

Who does what: retail providers, local utilities, and ERCOT

The same PUCT report explains the split that still shapes the Houston market. The distribution of electricity remains the right and obligation of the certificated utility. Customers in investor-owned utility service areas within ERCOT may select their power provider. Transmission and distribution facilities remain regulated by the Commission, while prices for the production and sale of electricity to retail customers are predominantly set by market forces rather than a government rate-setting process.

In everyday terms:

Houston is among the urban load centers in the ERCOT region, according to ERCOT’s official organization backgrounder. Not all of Texas is in ERCOT, and not every Texas customer has retail choice. Customers of municipally owned utilities or electric cooperatives have choice only if those entities have opted in.

What official sources say customer choice is for

Chapter 39 of the Utilities Code states that, except for transmission and distribution services and the recovery of stranded costs, electric services and their prices should be determined by customer choices and the normal forces of competition. The PUCT created Power to Choose as “the official and unbiased electric choice website of the Public Utility Commission of Texas,” where electric providers may list offers and customers can compare offers and choose a plan. The site also indicates when a ZIP code may not be in a service area open to competition.

Choice does not mean the local utility stops delivering power, and it does not mean every plan is the same. Compare the Electricity Facts Label, Terms of Service, and Your Rights as a Customer for any offer, as described in the plan-choice guide.

Compare current offers for your ZIP

Enter your address on the official enrollment page to see plans available where you live.

See plans for your address Check if your home qualifies for battery backup

Official Think Energy pages say you can enroll in less than 3 minutes. Opens the official enrollment page in a new tab. Enter your ZIP to see current offers.

Why some Houston residents look at Think Energy

If your home is in a competitive-choice area, you may review official Think Energy plans and, if offered, home battery backup on the enrollment page linked from this site.

Competitive fixed-rate plans

Official Think Energy Texas pages describe competitive, fixed-rate plans with terms of up to three years. Plan type, term, and price for your ZIP are shown on the official enrollment page. This site does not list prices or call a plan fixed unless that is how it is offered there.

Clean-energy REC offset

On official Think Energy pages, plans marketed as clean energy offset 100% of your electricity consumption with renewable energy certificates (RECs) produced by wind, solar, and hydro resources. That is not rooftop solar, and it is not a claim that your home receives only renewable electrons from the grid. Confirm on the Electricity Facts Label for the plan you select. Not every plan is marketed as a clean-energy product.

Home battery backup for eligible houses

Eligible Texas homeowners can be connected to Energywell’s home battery program, which official materials describe as having no equipment or installation fee, a fully refundable $99 reservation fee, a $19 monthly base charge plus electricity usage, and a 15-year battery agreement. Energywell installs, owns, and manages EcoFlow OCEAN Pro hardware. Backup duration is not promised.

A new-customer gift card, if you qualify

Official Think Energy pages currently describe a $100 cash gift card for new customers who sign up for an electricity plan.

Official Think Energy pages currently describe a $100 cash gift card for new customers who sign up for an electricity plan. New customers only. Eligibility requirements apply. Those pages state that AutoSave, Maryland, and New York customers are not eligible. Offers can change. Confirm current eligibility and any other terms on the official enrollment page.

See plans for your address

Current plan type, term, and price appear only on the official enrollment page.

See plans for your address Check if your home qualifies for battery backup

Official Think Energy pages say you can enroll in less than 3 minutes. Opens the official enrollment page in a new tab. Enter your ZIP to see current offers.

See plans for your address